Your B2B Brand with Strategic Video Marketing – Why It's Essential

Happy Wednesday!

Spring brings new energy and it’s a great time to boost our marketing strategies. This week, we’re focusing on why video is so important for business-to-business (B2B) marketing.

Today, video is the best way to catch someone’s attention online. As more businesses start using strategies once only used for regular consumers, adding video to your marketing plan is not just a good idea — it’s necessary. Let’s see how video can really make a difference in reaching other businesses effectively.

Why Video is Unbeatable in B2B Marketing

Recent studies, including LinkedIn’s 2023 B2B Marketing Benchmark report, highlight a pivotal shift: nearly 60% of B2B leaders now identify video as the most effective tool for building brand identity. As digital landscapes evolve and the boundaries between B2B and B2C blur, video content becomes crucial in crafting compelling narratives that resonate with decision-makers and influencers alike.

The Rise of Connected TV in B2B Arenas

Imagine delivering your brand’s message directly into the living rooms of industry leaders as they unwind in front of their smart TVs. This isn’t a distant future scenario but the reality of today’s Connected TV (CTV) advertising. With 90% of B2B marketers reporting significant success in reaching target audiences via CTV, the argument for integrating video marketing becomes even more compelling. It’s no longer just about being seen — it’s about being remembered.

Statistical Edge of Video Marketing

The numbers speak loudly:

• 67% of B2B marketing leaders plan to increase their video investment in the coming year, responding to the growing demand for more dynamic and digestible content.

• Companies focusing on video marketing enjoy 41% more web traffic from search than non-users.

• Video users see a 27% higher click-through rate and 34% higher web conversion rates.
  

Strategic Video Marketing: Not Just a Trend

Incorporating video isn’t just about keeping up with trends; it’s about setting a standard and outpacing your competition. Whether it’s through customer testimonials, product demos, or thought leadership interviews, video can significantly shorten the sales cycle, providing clearer, more engaging explanations and demonstrations than any other content type.

Brango Solutions: Your Partner in Video Excellence

At Brango Solutions, we understand that video is more than just content; it’s a strategy. Rooted in London, Ontario, and extending our services across Canada, the US, UK, and Europe, we specialize in crafting video content that does more than just inform — it engages and converts. With top-tier expertise in B2B marketing strategies and a keen eye for what captures audience attention, we are here to help you transform your marketing approach and capture the essence of your brand in every frame.

Invest in your brand’s future by choosing Brango Solutions, where creativity meets strategy and where your next video campaign could redefine your market presence.

Ready to see how video can revolutionize your marketing strategy?

Let’s talk.

Cheers,

Y.Olivia

Founder, Brango Solutions

P.S. 2023 B2B Marketing Benchmark report is used as the reference of statistical data.