Why B2B Video Marketing Will Be Even More Important in 2025 (And How Brango Can Help You Stay Ahead)
- Y. Olivia Erimsah
- Jan 9
- 7 min read
Nine months ago, we discussed the rising trend of video marketing in B2B with our article Your B2B Brand with StrategicVideo Marketing: Why It’s Essential. Now, as we step into January, this trend has only gained more momentum.
Have you ever scrolled through LinkedIn or watched a quick video on YouTube and thought, “Wow, that really grabbed my attention!”? That’s the power of video. And guess what? By 2025, video marketing is going to be even bigger—especially for B2B businesses like yours.
If you’re a business owner trying to stand out in a crowded market, you might be wondering: “How do I even start with video marketing?” or “Is it really worth the effort?” Let me tell you, the answer is a resounding YES. And here’s why—plus how Brango can make it easy for you to get started.
Why Video Marketing is a Game-Changer for B2B Businesses
Let’s face it: people are busy. They don’t have time to read long articles or dig through complicated sales pitches. But a short, engaging video? That’s something they’ll stop and watch.
Here’s why video marketing is so powerful:
Benefit | Why It Matters |
It’s Personal | Videos let you show your face, share your story, and connect on a human level. |
It’s Memorable | People remember 95% of what they watch in a video, compared to 10% of what they read. |
It Builds Trust | Seeing you or your team in action helps potential clients feel like they know you. |
It’s Shareable | Videos are more likely to be shared on social media, expanding your reach. |
And here’s the kicker: by 2025, experts predict that video will make up over 80% of all internet traffic. If you’re not using video to market your business, you’re missing out on a huge opportunity.
What’s Changing in 2025?
The world of video marketing is evolving fast. Here are three big trends to watch:
Short-Form Videos Are King: Platforms like LinkedIn, Instagram, and TikTok are pushing short, snappy videos. Think 15–60 seconds of pure value.
Personalization is Key: Generic videos won’t cut it anymore. Your audience wants content that speaks directly to their needs and challenges.
Interactive Videos Are on the Rise: Imagine a video where viewers can click to learn more, answer questions, or even customize their experience. That’s where things are headed.
Pro Tip: Start experimenting with short-form videos now. Use tools like Canva or Adobe Premiere Rush to create quick, engaging clips that highlight your expertise.
Video is the fastest-growing format on LinkedIn, with uploads increasing by 34% year-over-year. Video posts generate 5x more clicks than static content and 3x more engagement than text posts alone. It's no wonder 85% of B2B marketersare already using video as a lead-generation tool on LinkedIn.
Have you ever scrolled through LinkedIn or watched a quick video on YouTube and thought, “Wow, that really grabbed my attention!”? That’s the power of video.
What the Experts Are Saying
Don’t just take my word for it. As marketing experts like Alexandra Rynne on this video and others point out:
“Video is no longer a ‘nice-to-have’—it’s a must-have. Businesses that don’t embrace it will be left behind.” – Gary Vaynerchuk, Entrepreneur and Author (Source: Forbes, 2023)
“The ROI on video marketing is undeniable. It’s one of the most effective ways to build trust and drive conversions.” – Ann Handley, Chief Content Officer at MarketingProfs (Source: HubSpot, 2022)
“In a world of information overload, video cuts through the noise. It’s the closest thing to a face-to-face conversation.” – Seth Godin, Marketing Expert and Author (Source: Seth’s Blog, 2023)
By 2025, video marketing is projected to be even bigger, especially for B2B businesses. So, grab that espresso, turn on your ring light, and start creating content that captivates and converts!
How Brango Can Help You Crush It with Video Marketing?
At Brango, we know that creating videos can feel overwhelming. Maybe you’re worried about the cost, the time, or just not knowing where to start. That’s why we’re here—to make video marketing simple, affordable, and effective for businesses like yours.
Here’s how we can help:
Service | What We Do |
Strategy First | We’ll create a video marketing plan that fits your goals and budget. |
High-Quality Production | From scripting to filming to editing, we handle everything. |
Personalized Content | We create videos that speak directly to your ideal clients. |
Distribution Support | We help you get your videos in front of the right people. |
Pro Tip: When working with a video marketing partner, make sure they understand your brand voice and target audience. At Brango, we take the time to get to know your business inside and out.
Real Results: How Video Marketing Can Transform Your Business
Still not convinced? Let me share a quick story.
One of our clients, a small B2B software company, was struggling to get noticed in a competitive market. They tried blogs, emails, and ads, but nothing seemed to work. Then, they started working with Brango to create a series of short, engaging videos explaining their product in simple terms.
The result? Their website traffic doubled, and they saw a 40% increase in leads within just three months.
That’s the power of video marketing. And it’s not just for big companies with huge budgets. It’s for businesses like yours—businesses that are ready to stand out and grow.
Your Next Steps: Let’s Get Started
If you’re ready to take your marketing to the next level, here’s what you can do today:
Book a Free Consultation: Let’s chat about your goals and how video marketing can help you achieve them.
Start Small: Even one or two videos can make a big difference. We’ll help you create something simple but impactful.
Stay Consistent: Video marketing works best when it’s part of a long-term strategy. We’ll be with you every step of the way.
Opinion: In my experience, the businesses that succeed with video marketing are the ones that start small, stay consistent, and focus on providing value. You don’t need a Hollywood budget—you just need a clear plan and the right partner.
P.S. If you’re still on the fence, just think about this: your competitors are probably already using video. Don’t let them get ahead. Reach out to Brango today, and let’s make your business unforgettable.
Bonus: Want to see a few examples? Check out our video on our website!
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FAQ: Your B2B Video Marketing Questions Answered
1. What is B2B video marketing, and why is it important?
Answer: B2B video marketing is the use of video content to promote products or services to other businesses. It’s important because it helps you:
Build trust and credibility.
Explain complex ideas simply.
Stand out in a crowded market.
Engage your audience in a way that text or images alone can’t.
By 2025, video will dominate online content, making it a must-have for businesses that want to stay competitive.
2. How much does B2B video marketing cost?
The cost of video marketing varies depending on the type of video, production quality, and length. At Brango, we offer flexible packages to fit your budget. Whether you need a simple explainer video or a full-scale campaign, we’ll work with you to create something impactful without breaking the bank.
3. What types of videos work best for B2B marketing?
The best types of videos for B2B marketing include:
Explainer Videos: Simplify complex products or services.
Customer Testimonials: Build trust with real stories.
Product Demos: Showcase how your solution works.
Thought Leadership Videos: Share insights and establish authority.
Behind-the-Scenes Videos: Humanize your brand.
At Brango, we’ll help you choose the right type of video for your goals.
4. How long should a B2B marketing video be?
It depends on the platform and purpose. For social media (e.g., LinkedIn, Instagram), aim for 15–60 seconds. For website or email campaigns, 1–2 minutes is ideal. Longer videos (3–5 minutes) work well for in-depth topics like webinars or case studies. Brango will help you determine the perfect length for your audience.
5. Can small businesses afford video marketing?
Absolutely! Video marketing doesn’t have to be expensive. With tools like smartphones and affordable editing software, you can start small. At Brango, we specialize in creating high-quality videos that fit small business budgets. Plus, the ROI on video marketing often outweighs the initial cost.
6. How do I measure the success of my video marketing campaign?
Track key metrics like:
Views: How many people watched your video.
Engagement: Likes, comments, and shares.
Click-Through Rate (CTR): How many people clicked on your call-to-action.
Conversions: How many leads or sales resulted from the video.
Brango provides detailed analytics reports to help you understand your video’s performance and optimize future campaigns.
7. What makes a B2B video engaging?
Engaging B2B videos:
Start with a hook (e.g., a question or surprising stat).
Focus on the viewer’s pain points and how you can solve them.
Use clear, concise language and visuals.
Include a strong call-to-action (e.g., “Contact us today!”).
Brango’s team of storytellers will ensure your video grabs attention and keeps it.
8. How do I get started with video marketing?
Follow these steps:
Define Your Goals: What do you want to achieve? (e.g., brand awareness, lead generation).
Identify Your Audience: Who are you trying to reach?
Choose Your Video Type: Start with something simple, like an explainer video or testimonial.
Partner with Brango: We’ll handle scripting, filming, editing, and distribution.
Book a free consultation with us to get started!
9. What if I don’t have time to manage video marketing?
That’s where Brango comes in. We handle everything—from strategy to production to distribution—so you can focus on running your business. Our goal is to make video marketing as easy and stress-free as possible for you.
10. Why should I choose Brango for my video marketing needs?
Brango is more than a video production company—we’re your marketing partner. Here’s why businesses trust us:
Expertise: We specialize in B2B video marketing and understand what works.
Quality: Our videos are professional, polished, and tailored to your brand.
Affordability: We offer flexible pricing to fit your budget.
Results: We don’t just make videos—we help you achieve your business goals.
Let’s create something amazing together. Reach out to Brango today! Cheers, Olivia
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